Knowledge Center
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Down 15 points from 1Q20, 46% of U.S. households in 3Q20 say that they are cutting back on expenses due to the pandemic.
Amazon and Walmart’s new checkout systems and the big battle coming at retail point-of-sale
Working from your bed? You're not alone. Mattress sales are soaring during the pandemic.
Full-time workers working from home due to COVID-19 cite household distractions and a less-than-ideal workspace among the difficulties they encounter.
Retailers are reporting record online sales during the pandemic. But it won’t last forever
Home décor sales are booming at brands like Target and HomeGoods, as shoppers outfit their living spaces to double as offices, schools, and fitness studios
Government shutdowns of “nonessential” retailers were a huge gift for Amazon, Walmart, and Target
Home Depot quarterly sales soar 23% as consumers take on more DIY projects in pandemic
Looking ahead to next year, consumers’ expectations are mixed – just over one-half expect the economy to be better than presently, but 28% foresee it worsening.
11%
of U.S. households state they have purchased a home office chair as a result of the pandemic
Seven in ten U.S. consumers are somewhat or very concerned that the economy will be affected long-term
U.S. homebuilding surges as coronavirus crisis sparks flight to suburbs, rural areas
Will the remote work craze sparked by COVID-19 sound a death knell for office buildings?
Walmart’s reported $98 annual subscription service could fuel the chain’s explosive e-commerce business
Bed Bath & Beyond announces plans to permanently close 200 stores over next two years
Here are five charts illustrating the U.S. economic recovery amid the coronavirus pandemic
16%
of U.S. households have started or completed home improvement projects as a result of the coronavirus breakout.
Lowe’s is narrowing the gap between its chief rival Home Depot. Expect its surge to continue.
It's not just Amazon: Why the pandemic will make Aldi and Dollar General more dominant
58%
of U.S. consumers agree that they plan to cut back on household expenditures for the next six months due to the pandemic.
Government orders alone didn’t close the economy. They probably can’t reopen It.
Two-thirds of U.S. full-time workers have had to work from home due to social distancing orders - and one-half are finding it somewhat difficult to be productive.
March home sales drop 8.5% as sellers take properties off the market – and the coming months look worse
75%
of U.S. consumers are expressing concern that the economy will be impacted long after the pandemic is over.
Our offices will never be the same after COVID-19. Here's what they could look like
After panic buying subsides, will coronavirus make lasting changes to consumer psychology?
18%
of recent movers purchased a showerhead, while 13% bought in a new faucet and 9% a new toilet (Source: KeyStat Connect℠ ).
Thousands of retail stores are closing — so how is Dollar General opening almost 20 stores a week?
People are staying in their homes longer—a big reason for slower sales
21%
of new first-time home owners plan a kitchen remodeling or redecorating project in the next 12 months, vs. only 13% of recent movers who are not first-time home owners (Source: KeyStat Connect℠ )
1/4%
of Gen X remodelers find inspiration in HGTV and other home shows, while 1/3 of WWII generation remodelers visit stores or showrooms (Source: KeyStat Connect℠ )
The CEO of Ace Hardware explains how his company, which boasts more stores than Home Depot and Lowe's combined, is going all in on the 'do it for me' market
Cities to see more job growth in coming decades, rural areas not so much, study says
The Amazon-Kohl's partnership makes sense as online shoppers want fast, in-store returns
59%
of Millennial households report having an Amazon Prime membership, compared to just over two in five Baby Boomer households. (Source: KeyStat Connect℠ )
New York proves Amazon Go works, and an even bigger rollout is only a matter of time
3x%
Almost three times as many first-time homeowners who moved into an existing house made a purchase at Home Depot in the past 12 months vs. those who moved into a newly constructed home (36% vs. 13%, respectively).
60+ companies led by Lowe's unite to launch 'Generation T,' a movement to fill skilled trades gap that is expected to reach 3 million job vacancies by 2028
Kohl's to accept Amazon returns in all of its stores across the country, starting in July
Why Instagram, Home Depot and Pinterest think photos are the next big thing in retail
The new rental economy: 5 startups that, like Ikea and Rent The Runway, are pushing into new categories
1/3%
(33%) of consumers who recently completed a home improvement project visited stores or showrooms for inspiration, while 23% watched HGTV or similar shows.
32%
of U.S. homeowners completed a home improvement project in the past three months (Source: KeyStat Connect℠ )
Malls aren't dead yet: From food to city services, they're making themselves worth a visit
Black Friday, Cyber Monday sales hit another high, but it's not time to celebrate yet
Walmart shoppers flock there for toys, groceries, boosting sales heading into holidays
Companies like IKEA and Accenture are following in Google's footsteps to stay ahead of the curve
Walmart, Nordstrom and others look to YouTube stars to woo millennials and Gen Z
Online mattress companies defy age of online shopping by opening brick-and-mortar stores in Denver and across country
Home Depot joins Walmart, others in installing lockers in stores for online orders
U.S. births dip to 30-year low; fertility rate sinks further below replacement level
In push for convenience, Walmart wants to help shoppers assemble furniture, mount TVs
Millennials and social media are completely changing how people shop for their homes
Walmart makes push to sell online goods at $10 and up to capture elusive e-commerce profit
62%
of those who recently moved into a newly constructed home are likely to buy area rugs in the next 12 months, and 59% are in need of a new vacuum cleaner.
1%
While only 1% of homeowners overall bought solar panels in the last 12 months, 7% of those moving into a newly constructed home did so.
3 in 10%
Americans visited Macy’s (30%) or JCPenney (31%) during the last 12 months, while 26% shopped at Sears.
1/2%
Older Americans have the travel bug – 47% among the WWII generation took a vacation out of state in the last 12 months, and 23% traveled out of the country.
36%
Amazon is by far Americans’ most favorite place to shop, with 36% selecting it as their top choice, outperforming number two Walmart by a factor of 2.8 (13% say Walmart is their favorite place to shop)
42%
of those living in the West of the U.S. agree the economy is better than last year, the highest rate in the country – agreement ranges from 35% to 37% for the other regions in the country.
1/2%
(48%) of home owners did some sort of renovation or remodeling project on their home in the last 3 months.
43%
of U.S. consumers report using a smartphone to search for information when shopping in the last three months, up from 36% just six months ago.
16%
of U.S. households belonging to the WWII generation took a vacation outside of the United States in 2014.
1/3%
of Millennials moved during 2014, compared to only 19% of Gen Xers, 9% of Baby Boomers and 5% of the WWII generation.
10%
of Millennials had a baby or adopted a child in past 12 months, whereas 4% of Gen Xers and Baby Boomers had a child move out.
16%
of Millennials say Target is their favorite store to shop, compared to only 3% among the WWII generation.
31%
of furniture consumers say online research is most helpful among various resources
24%
of WWII generation Americans made a purchase at Ace Hardware in 2013 compared to 7% of Millennials and 11% of Gen Xers
Online furniture purchases in 2013: How IKEA measures up
7/10%
of Millennials used their smartphone or tablet to search for info while in a store (72%) in 4Q13 compared to 59% of Americans overall
16%
Tablet purchases increased in 2013 over the previous year
21%
of new movers purchased a full-size vacuum in 2013
52%
of Baby Boomers have purchased something from Amazon in the past 12 months
Home improvement stores Americans purchased at in 2013
16%
of binoculars purchased on Amazon.com are used for bird watching
2 to 1%
Millennials are twice as likely to have purchased a vacuum in 4Q13 compared to Baby Boomers
9%
of new movers purchase a new refrigerator when they move
2/3%
of new movers have purchased home décor products in 4Q13 compared to 43% of Americans overall
6%
increase in incidence in large home appliance purchases from 2012 to 2013
2x%
New movers are nearly twice as likely (18% compared to 9%) to have purchased a new mattress in 4Q13 as the general population overall
Who used a smartphone to search for info when shopping in 1Q14?
30%
of golf rangefinder purchases are made online compared to 21% of hunting rangefinder purchases